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Web hits rise as mercury plummets 18.01.10

by Linda McGrory

A CLAMOUR for up-to-date information during the big freeze around the country including Inishowen led to a record number of hits on Irish travel and weather websites.
Met Eireann recorded a steady rise in visitors to its website as temperatures plummeted from late December to early January.
Its website, www.met.ie , had a whopping 3.2 million visits in the period from December 14, 2009 to January 13, 2010, latest figures show.
A one-day peak of 257,515 visits to the Met Eireann website was recorded on January 10 compared to a normal daily average of around 75,000 visits.
Meanwhile, the AA Ireland website, www.aaireland.ie , was inundated with visitors as people frantically sought updates on road conditions and travel advice as weather conditions worsened.
The AA website clocked up 1 million visits from December 15, 2009 to January 12, 2010.
Its daily visitor figure jumped more than ten-fold to 80,000 on January 7, as temperatures plunged and the roads network ground to halt.
Nicola Hudson of AA Roadwatch said the icy conditions led to tens of thousands of people logging on to their website for daily traffic and travel updates as well as last-minute changes to rail, bus and flight schedules.
"I think many people visited our website because we were the only site that was compiling traffic and travel information for the whole of Ireland. We carried comprehensive details of the state of the roads in all the different counties as well as travel information relating to bus travel, rail and flights.
"We got a lot of feedback from customers who were grateful for the information and who took the trouble afterwards to write us an email and commend us for the content on the website, which was really nice," she said.
Meanwhile, Brian Delaney of Met Eireann said website visits rose dramatically in accordance with the worsening conditions.
"Certainly the peaks in visits would roughly correspond to the coldest days. It was a remarkable, once-in-a-generation, spell of weather and the increase in traffic to our website certainly reflected that," said Mr Delaney.
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