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Cathal prepares for future
challenges
07.06.19
FIFTEEN senior managers
from tourism businesses across the country,
including Inishowen’s Cathal Doherty from
Ballyliffin Townhouse, have this week completed the Hospitality & Tourism Strategic Management
Programme. This course is a joint Fáilte Ireland and
Irish Management Institute run project.
The programme has given participants in the tourism
business a range of new insights, enhanced their
capability and provided them with the confidence
required to deliver a competitive advantage. This is
essential against the continually changing
commercial environment and challenging marketplace
in which they are working. |
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Pictured at the graduation of the
Hospitality & Tourism Strategic Management Programme
were Martin Donnolly, Fáilte Ireland, Dr. Simon
Boucher, CEO of IMI with Cathal Doherty, Ballyliffin
Townhouse and Paul Keeley, Director Commercial
Development, Fáilte Ireland. |
Speaking at the
graduation ceremony, Paul Keeley, Director of
Commercial Development at Fáilte Ireland said that
the programme was designed to meet the challenges of
modern tourism – particularly changing visitor
expectations. He emphasised: “It is always important
to ensure that tourism businesses in Donegal are
future-fit, and this strategic management programme
has enabled participants to develop both themselves
and their business to the next level – providing
them with the valuable insights, know-how and
capability to ensure a competitive advantage into
the future.”
Fáilte Ireland’s Head of Enterprise Development,
Martina Bromley, added: “For tourism managers to be
successful they must have a comprehensive
understanding of this changing environment and have
a definitive plan as to how to meet the challenges
in the future.” |
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